For one primary reason, we call our mobile devices smart: the host of applications they offer. You’re A phrase might have been heard, “There’s an application for that! “And that’s because the apps are used Almost every business purpose now.
In general, 81 percent of mobile device users are searching for an online product or service and 26 percent of mobile device users are searching for an online service.
They’re searching for apps related to that specific product. If you have an online business
Presence (website) and even an app, so it’ll definitely leave a great first impression! (Check out these following statistics:)
Now, you might be wondering if your small business probably doesn’t need a mobile app to sell. Products for your loyal customers. But hey, hey! That could have been the case in the past and in order to be true you need to create a mobile app for your business in the future.
Businesses around the world have begun to migrate to mobile apps!
Not yet convinced? The fret is not! Here are seven major benefits of taking the same path sooner rather than later.
1. Increased Visibility
A person spends an average of 162 minutes on his / her smartphone every day. Well, though, just a handful of major applications are being used in this timeframe! But to even have access to those applications, you need to unlock your device, scroll through the menu, and scan for the right app.
“Here’s a bit of science: our brain unconsciously records every image and text we’re going through. Having your scrolling app “in the way” will not only increase your business visibility but will also increase your business visibility.
You literally help your business grow.
You can even add promotional offers to your app to keep your consumer engaged.
2. Cultivate Customer Loyalty
One of the most important reasons for building a mobile app for your business is customer loyalty. The mobile app allows a business to communicate directly with its customer. In-app purchases, ads, and promotions have a greater impact on the customer compared to roadside banners, social media, ads, and email marketing.
This improved interaction is further evolving into brand loyalty. Starbucks is one of the best examples of how to cultivate brand loyalty.
In their app, they offer a unique Star Point system that rewards customers whenever they visit the nearby Starbucks outlet. In order to earn more reward stars, the customer remains loyal and keeps coming back to their outlet.
3. Better Brand Recognition
When it comes to products and services, you want your brand to be the first thing a customer remembers. And a mobile app helps you make your brand more aware of it.
Maybe you’re thinking about how?
Well, first and foremost, obviously, you’re going to include all the useful features that your customer will love.
Second, you will include in-app offers and promotions to keep a customer engaged. The more engaged your customer is, the more likely he/she is to purchase your product/service.
4. A Direct Marketing Channel
Old marketing methods are long gone: you do not need to appoint a salesperson to deal with your customers, print brochures to make them aware of your business services, or market your hoarding brand. A mobile app can do all that for your business.
Whether it’s information, booking form, accounts, a news feed, or anything, the mobile app features ’em all. It
Allows you to direct your customer to a set of predetermined information (including promotions).
Thanks to features such as push notifications, you can remind customers of your services and make them aware of your offers whenever necessary.
5. Rise in Profits
Customer satisfaction is directly proportionate to sales. That said, an increase in customer satisfaction will usually increase your sales as well.
As we all know, most people today connect to the Internet via a mobile device. Having a responsive website that can be adapted to any screen, regardless of its size, is a must. But if you also launch a mobile app for your business, you’ll see an exceptional increase in sales and profits.
A practical example of this is the Domino Pizza app.
When Domino launched their mobile app for ordering, delivery, and in-store pick-up, they saw an incredible 28 percent increase in sales (only in the UK) in the first six months.
Today, more than 52% of their orders are placed through their mobile app.
6. Increased Accessibility
It’s almost impossible to reach the target clients at different locations at the same time. One of the major benefits of a business mobile app is that it offers greater exposure to different mobile devices at a given time.
Having said that, as a business owner, you can send a discount/push notification to your user at any time. Sending a notification will encourage the customer to visit your app, check the available deals, and possibly end up with a purchase (also within a few minutes).
7. Better Customer Service
Mobile apps are game-changers that offer next-level customer service. You’re wondering why? Over a billion people (all the time) have mobile devices in their arms. But there’s more to it.
✓ More visibility in Google SERPs
✓ An app works on a specific algorithm and won’t have a mood-based performance like a human being.
✓A customer will be presented with the same face always; the app interface. An interface generally stays the same for all the pages.
Businesses have realized the importance of mobile devices and other mobile channels to attract new customers. But when it comes to mobile devices, small companies can either afford a mobile website or a mobile app.
Both the mobile app and the website serve a useful purpose and both have limitations of their own. However, statistics show that business owners prefer an app to a website*.
The mobile app offers more customization compared to mobile websites. An app publisher can include an easy-to-access payment system, location alerts, and better user convenience options.
“Plus point: The app store (whether on android or apple) has set a minimum speed limit for applications. With that said, the mobile app should offer a snappy user experience.
A mobile app doesn’t really save your business, but it’s going to make it ready for the future. A mobile app will also help you ensure a strong brand presence in the industry!
But hey, hey! Building a mobile app is not as easy as building a mobile website.
You need to have a thorough knowledge of different platforms and a wide range of coding languages.